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If You Want More Business, Get to Know Your Customers

If You Want More Business, Get to Know Your Customers

Someone recently sent me a suggested post for LinkedIn about Voice of Customer (VOC) research. The article implied that present-day marketer focus on VOC is over-hyped in its importance and impact. After all, the opening paragraph explained, people are not truly...

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B2B OR B2C? It’s all about B2P!

B2B OR B2C? It’s all about B2P!

By Paula Milam Marketers know every good decision centers on understanding your audience. We talk about B2B and B2C (business to consumer) separately because the roadblocks, environments and complexities can be quite different. In the end, however, the most successful...

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