Advantages

A Deep Understanding of

Your Customers and Prospects Builds Winning Brand Messaging.

How can you engage with people you don’t know?

Our proven branding process begins with truly understanding your audience. Our qualitative voice of customer research includes in-depth personal interviews with management, key sales people, customers and prospects. It never fails to deliver key findings that were not expected. We know what questions to ask and how to establish a rapport that gets people to open up. As an independent group and not a member of your company, we are able to fully leverage the value of this discovery phase. We translate this deep understanding into messaging and language that meets your customers and prospects where they are and speaks their language. Learn more.

A Deep Understanding of

What Works and What Doesn’t Work.

This deep experience saves time and money.

Some say we are insanely passionate about building your brand and improving response. We have extensive experience testing, tracking, interpreting and acting on response data across a variety of media, including digital media, TV & traditional. We know how to measure the effectiveness of specific design, messaging, offers, media and call to action strategies. We’ve dramatically increased response in email, snail mail, television and PPC.

A Deep Understanding of

What do you do with the Data?

Now that you have the data, we help you get more sales out of it.

We grew up creating valid test matrixes, tracking, analyzing and acting on meaningful data. We know what to measure, why we are measuring and how to “roll” out winning ideas. Today, there’s no shortage of data for many marketers, just a shortage of the kind of understanding and experience needed to sort through it. We identify the golden nuggets of information that can be used to help make your business measurably better.