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Treating the Google Medic update

Treating the Google Medic update

If you are responsible for tracking your company’s SEO, or providing your client with SEO analytics, you may have noticed that last month’s reporting looked a little…off. Not wanting anyone to relax too much this summer, Google launched an update to its core algorithm...

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Google’s Mobile-First Index is Changing the Landscape

Google’s Mobile-First Index is Changing the Landscape

How to Navigate and Maintain Searchability   Google has been talking about their mobile-first index since 2016, but it took until the end of March, 2018 for Google to actually start implementing it. Since that time, the SEO community has been abuzz about how to best...

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Is AI the New Marketing Rock Star?

Is AI the New Marketing Rock Star?

There is news about a technological revolution, ”even bigger than the internet.” Artificial Intelligence, or AI, will soon monitor our health, manage our money, drive our cars and even choose our pets, so the pundits say. Marketing will use AI to transform the sales...

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If You Want More Business, Get to Know Your Customers

If You Want More Business, Get to Know Your Customers

Someone recently sent me a suggested post for LinkedIn about Voice of Customer (VOC) research. The article implied that present-day marketer focus on VOC is over-hyped in its importance and impact. After all, the opening paragraph explained, people are not truly...

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B2B OR B2C? It’s all about B2P!

B2B OR B2C? It’s all about B2P!

By Paula Milam Marketers know every good decision centers on understanding your audience. We talk about B2B and B2C (business to consumer) separately because the roadblocks, environments and complexities can be quite different. In the end, however, the most successful...

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