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Is AI the New Marketing Rock Star?

Is AI the New Marketing Rock Star?

There is news about a technological revolution, ”even bigger than the internet.” Artificial Intelligence, or AI, will soon monitor our health, manage our money, drive our cars and even choose our pets, so the pundits say. Marketing will use AI to transform the sales...

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If You Want More Business, Get to Know Your Customers

If You Want More Business, Get to Know Your Customers

Someone recently sent me a suggested post for LinkedIn about Voice of Customer (VOC) research. The article implied that present-day marketer focus on VOC is over-hyped in its importance and impact. After all, the opening paragraph explained, people are not truly...

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B2B OR B2C? It’s all about B2P!

B2B OR B2C? It’s all about B2P!

By Paula Milam Marketers know every good decision centers on understanding your audience. We talk about B2B and B2C (business to consumer) separately because the roadblocks, environments and complexities can be quite different. In the end, however, the most successful...

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Bicultural Hispanics Embrace the Best of Both Worlds

Bicultural Hispanics Embrace the Best of Both Worlds

The Hispanic Market in the U.S.—¿Por qué y Cómo? There are more than 53 million people of Latino origin in the United States. They represent about 17 percent of the total population. Hispanic population is expected to grow 167 percent between 2010 and 2050, compared...

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