Paula Cometto Milam
Managing Partner & Chief Strategist
Paula Milam has been helping companies measurably grow for over 25 years. Her strategies have launched businesses from unknown start-ups to top national players. She is dedicated to the fusion of the art of the brand with the science of direct response marketing to measurably improve results. Paula has designed, tested and built reliable awareness and lead-driving marketing systems for B2B and B2C industries, including global, industrial, insurance & financial, biotech, healthcare and pharmaceutical and consumer goods companies, among others.
Paula’s passion for leading-edge marketing technology is another powerful asset. Through her leadership, TruStar designs and integrates lead nurturing and sales optimization technologies that track and utilize data to increase qualified leads and conversions.
Her understanding of what motivates audiences led to rapid promotions early in her career, including senior positions at international companies such as the Franklin Mint and Edmund Scientific. She successfully launched and grew two full-service advertising agencies — one in Philadelphia and one in Nashville, TN. Paula’s client experience includes global industrial accounts, such as KYZEN Corporation, as well as renowned national brands such as Amica Auto Insurance, AAA, DirectBuy, GE Capital Mortgage, HearingPlanet, Cigna HealthSpring and specialty B2B niche providers, such as Stanton Chase International, MedSolutions, PSE&G (utility) and many others. With specialties in Industrial and Manufacturing, Global, Healthcare, Insurance & Financial, the TruStar team is up to date on rapidly changing environmental, privacy and related regulations.
Always a visionary marketer and entrepreneur, Paula was dubbed the Internet Queen by her CEO in the ’90s. A recognized industry speaker, Paula is the recipient of many advertising industry awards, including the coveted Ben Franklin Award three years in a row from the Philadelphia DMA, multiple AIM Awards and the distinguished NAMA Best of Show Award in Nashville. As President of Victor Results, she was named Best in Business by the Nashville Business Journal and made the Nashville Top Ten Advertising Agencies every year of its existence and was recognized as a Future Fifty Company by the Tennessean for five years in a row, entering the Hall of Fame.
Today, Paula’s savvy in digital and traditional marketing yields intelligent “TraDigital” solutions for clients. An innovative thinker, TruStar’s leader has found a way to build more effective talent teams unbound by geographic or brick-and-mortar boundaries. TruStar’s “all-star” teams unite the most experienced specialists for each campaign, originating a new model that generates brilliant and more highly profitable results.