News

Account Manager Shirin Safavy joins TruStar Marketing Team

Brentwood, TN (May 24, 2019) – TruStar Marketing is pleased to announce that Shirin Safavy has been added to the team as Account Manager.  This is an added role, due to the success of the company’s approach to marketing that fuses the art of the brand with the science...

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And that’s the way the Cookies Crumble …

By Kevin Reynolds, Creative Manager & Digital Lead, TruStar Marketing Google announced that starting on Tuesday, May 14th, the developer’s version of Chrome will receive a privacy update that will allow users to manage and block the cookies tracking them online,...

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The Mobile First Voice Search Solution

If you are involved in your company’s SEO initiatives, then you have probably heard phrases like Mobile-First and Voice Search. What is it, and how does it work? More importantly, how is it different than old-school SEO? To answer those questions, let’s go back to the...

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Treating the Google Medic update

If you are responsible for tracking your company’s SEO, or providing your client with SEO analytics, you may have noticed that last month’s reporting looked a little…off. Not wanting anyone to relax too much this summer, Google launched an update to its core algorithm...

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Google’s Mobile-First Index is Changing the Landscape

How to Navigate and Maintain Searchability   Google has been talking about their mobile-first index since 2016, but it took until the end of March, 2018 for Google to actually start implementing it. Since that time, the SEO community has been abuzz about how to...

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Is AI the New Marketing Rock Star?

There is news about a technological revolution, ”even bigger than the internet.” Artificial Intelligence, or AI, will soon monitor our health, manage our money, drive our cars and even choose our pets, so the pundits say. Marketing will use AI to transform the sales...

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If You Want More Business, Get to Know Your Customers

Someone recently sent me a suggested post for LinkedIn about Voice of Customer (VOC) research. The article implied that present-day marketer focus on VOC is over-hyped in its importance and impact. After all, the opening paragraph explained, people are not truly honest in focus groups. WHAT?!

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