News

4 Quick Tips to Creating SEO-worthy Conversational Content

4 Quick Tips to Creating SEO-worthy Conversational Content

By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Recently we mentioned using conversational content when optimizing your website for Local Search. One definition of Conversational Content is that it’s user-defined content that combines both...

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Voice Search brings big changes to Healthcare Marketing

Voice Search brings big changes to Healthcare Marketing

By Paula Milam, President & Chief Strategist, TruStar Marketing, LLC Alexa is listening to your customers. Are you? If you’re in healthcare marketing, you had better be. Voice Search is faster, smarter and more accurate than ever, and more people are trusting...

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Account Manager Shirin Safavy joins TruStar Marketing Team

Account Manager Shirin Safavy joins TruStar Marketing Team

Brentwood, TN (May 24, 2019) – TruStar Marketing is pleased to announce that Shirin Safavy has been added to the team as Account Manager.  This is an added role, due to the success of the company’s approach to marketing that fuses the art of the brand with the science...

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And that’s the way the Cookies Crumble …

And that’s the way the Cookies Crumble …

Google announced that starting on Tuesday, May 14th, the developer’s version of Chrome will receive a privacy update that will allow users to manage and block the cookies tracking them online, via a privacy dashboard. Cookies are the bite-size pieces of data that are passed from a web server to a web browser when you visit a website. These cookies get “collected” when you fill out a form, create a user preference on a web app, or even just visit a site.

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The Mobile First Voice Search Solution

The Mobile First Voice Search Solution

If you are involved in your company’s SEO initiatives, then you have probably heard phrases like Mobile-First and Voice Search. What is it, and how does it work? More importantly, how is it different than old-school SEO? To answer those questions, let’s go back to the...

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