News

Is AI the New Marketing Rock Star?

There is news about a technological revolution, ”even bigger than the internet.” Artificial Intelligence, or AI, will soon monitor our health, manage our money, drive our cars and even choose our pets, so the pundits say. Marketing will use AI to transform the sales...

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If You Want More Business, Get to Know Your Customers

Someone recently sent me a suggested post for LinkedIn about Voice of Customer (VOC) research. The article implied that present-day marketer focus on VOC is over-hyped in its importance and impact. After all, the opening paragraph explained, people are not truly honest in focus groups. WHAT?!

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B2B OR B2C? It’s all about B2P!

Marketers know, every good decision centers on understanding your audience. This is remarkably true for those in Business to Business (B2B) marketing. That’s why we, at TruStar Response Marketing, are sponsoring this month’s NAMA B2B Special Interest Group: Create Buyer Demand with B2B Personas featuring Pat McAlloy of SiriusDecisions.

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Email Deliverability and Navigating Your Way Around the Spam Police

Junk Mail and Bounces and Spam(oh my!) So, just how do you get your email pushed through to your intended recipients? Believe it or not, there are some easy tips and tricks to help you do just this. I will give you my top 10 list to get your email through the email filter gods and to your intended recipient.

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Bicultural Hispanics Embrace the Best of Both Worlds

The Hispanic Market in the U.S.—¿Por qué y Cómo? There are more than 53 million people of Latino origin in the United States. They represent about 17 percent of the total population. Hispanic population is expected to grow 167 percent between 2010 and 2050, compared...

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Marketing By the Numbers: Track

There’s a lot of talk and action about marketing analytics. Digital marketing has significantly increased the amount of data we can track and utilize to “market back” to highly targeted audiences. Sophisticated e-commerce companies, such as Amazon, tap into prospect...

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B2B Now – Marketing As Publishing

In the new marketing era, anyone can be a “published” author, online or via self publishing. The Content Marketing Institute defines it as “content marketing: a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a...

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Health Insurance Marketing Moves Direct

ACA Pushes Health Insurers to Proven Response Techniques The Patient Protection & Affordable Care Act (ACA), aka Obamacare, is changing the perspective of marketing at health insurance companies across the country. Traditionally, health insurers focused on...

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