BRENTWOOD, TN TruStar Marketing, LLC, Brentwood, TN, leader in the fusion of the art of the brand with the science of analytical marketing, announced the acquisition of Semantic Path, LLC, a digital marketing and experience design services firm.

The acquisition treflects TruStar Marketing’s significant growth over the past two years and affirms its strategic commitment to expanding its elite analytical marketing team with the right leadership and culture. The acquisition includes the transition of Semantic Path clients and personnel into TruStar Marketing.

Timothy Nobles, founder of Semantic Path, and long term strategic partner at TruStar Marketing, has moved into the position of Executive Vice President of Experience Design. SEO/SEM, lead optimization and technical support personnel have also been added to TruStar Marketing’s existing digital marketing team.

Unlike an agency, TruStar Marketing’s structure and culture are strategically engineered for flexibility and collaboration. The two companies are aligned on this, along with  mission, vision and values. “We love solving big marketing problems and doing so in a collaborative manner, filling client gaps. This leaner, smarter work process is rewarding to us too,” said Paula Milam, Chief Strategist and Managing Partner. “We’re seeing  high-demand for analytical marketing and technology expertise, central components of our unique advantage. And, this acquisition fortifies our growing tech-savvy marketing team,” continued Milam.

TruStar Marketing measurably improves results through the fusion of the art of the brand with the science of analytical marketing. The firm serves medium and large businesses in healthcare, insurance, industrial, global and other verticals. For more information call 615-371-6112 or visit