Brentwood, TN (June 7, 2019) – TruStar Marketing has added Digital Optimization Specialist Edwin Acevedo to bolster its growing Mobile First/Voice SEO and content strategy services.

“Edwin brings a diverse and unique set of skills,” said Paula Milam, President and Chief Strategist at TruStar Marketing. “He’s trained in journalism and web development, and he will help TruStar Marketing clients perform measurably better in organic search. Google’s algorithm now places greater weight on a website’s expertise, authority and trustworthiness. The way you did SEO last year is so outdated. Clients are already benefiting from Edwin’s work with improved organic search rankings and measurable brand connections.”

After 15 years in newspaper journalism, Acevedo fell in love with digital communications and design. He left newspapers to pursue an MA in graphic design (web & multimedia focus) and later completed a full-stack software developer boot camp. At TruStar Marketing, he works on Mobile First/Voice Search and Content Strategy services for healthcare, insurance, financial and global industrial clients.

Acevedo received a bachelor’s degree in Journalism from San Jose State University, a master’s degree in Graphic Design from the State University of New York at Oswego and completed the full-stack software developer boot camp (Angular/Node.js) at Nashville Software School. He is an adjunct instructor of copywriting at Nossi College of Art in Madison, TN.

Additionally, Acevedo serves in a number of community volunteer roles, including as Hospitality Chair on the board for the American Marketing Association – Nashville Chapter, as a member of the Communications team at Belmont United Methodist Church, and on the advisory team for Technologist Federation of Nashville.

He is also past chair of BarCamp Nashville, the community-driven un-conference on technology, and past Alumni Relations Chair for the Alumni Association at Nashville Software School. Acevedo has been nominated for Volunteer of the Year by the Nashville Technology Council and AMA-Nashville.

About TruStar Marketing

TruStar Marketing, LLC, helps clients succeed through the fusion of the art of the brand and the science of analytical marketing. The firm serves healthcare, insurance, global, industrial and other industries. The firm’s icon services include highly specialized Mobile First/Voice Search as well as Paid Digital Marketing for increased sales, as well as Branding and User Experience Design. For more information call 615-371-6112 or visit https://www.trustarmarketing.com.