Ben Hardt is a problem solver, trouble shooter and marketing tech expert who brings over 15 years of experience in digital strategy, website development, API connector builds and paid digital media management. Always strategic, he sees the big picture and understands the details. That is just part of what contributes to his success leading our digital marketing service operations.
Ben loves the challenge of making the sales funnel function measurably better through smarter digital marketing. He constantly analyzes segments, targeting and data to drive more qualified leads from first impression to brand engagement to conversion to appointment, sale or enrollment. It is what we do and why we also love Ben.
Ben is responsible for actively directing high volume vertical paid search and paid social media (AdWords, Bing, Facebook, Instagram, LinkedIn, more) for healthcare,E-commerce, insurance, financial (banks/accounting firms, etc.), and even multi-language industrial accounts.
His specialty is taking over management of lagging accounts and dramatically improving marketing ROI results within a few months. A highly experienced developer, Ben oversees TruStar Marketing’s website services. From energy conservation non-profits to Big Brothers Big Sisters of Middle TN, Ben also enjoys sharing his talents to help others.
For fun, he enjoys sitting down in front of a blank screen and coding from scratch. An avid musician, playing 8 instruments so well as to be a “call-in” for name bands, Ben understands the importance of teamwork, working together for the best outcome – whether in music or technology.
