Case Studies
Mickey Payne
Mickey is an award-winning designer with 20+ years’ experience designing logos, sales collateral, websites, advertising and direct mail campaigns. He has developed marketing campaigns for Fortune 500 companies, as well as healthcare, nonprofit, financial services and retail clients. He has a knack for effectively analyzing a client’s needs and bringing about innovative solutions.
Vanessa Moore
Vanessa is a results-oriented advertising/marketing professional with experience in online marketing campaigns and client management for major e-commerce and Fortune 100 clients. Her special focus is on SEO, Content Strategy, Analytics, with a growing interest in Usability.
Nate Griffin
Nate’s curiosity is what propelled him into Analytics. He is a pioneer in local search and mobile computing. Nate excels at setting the standards, segments, logic and nomenclature for how data is going to move through an organization.
Ben Hardt
With 8 years of Digital Marketing and Development experience, Ben’s enjoys honing the marketing funnel from first impression to last click. He manages AdWords accounts, landing page funnel development and website development for a variety of clients. His specialty is managing lagging accounts and dramatically increasing lead and ROI results.
Nikia Sayre
Nikia has a talent for organized creativity that keeps projects moving forward. The combination of her project management skills and ability to work well with a variety of teams result in effective day to day project accomplishments that lead to successfully meeting client goals. When complex projects with multiple moving pieces need to be on time and on budget, Nikia is the person to count on. From creative campaigns to auditing SEO to reporting on SEM results, Nikia is a master at keeping all of the details in line and communicating them clearly.
Musically gifted and entrepreneurial-minded, Nikia is also a performing violinist and instructor. In addition to her marketing experience, she has also successfully run her own business as a violin instructor for over 10 years.
Mary Buckner
During Mary’s 30-years of experience in marketing strategy and creative management, she has created award winning, results-producing campaigns and has conceived and meticulously managed campaigns for industrial, insurance/financial, healthcare, B2B and B2C clients. Mary ensures outstanding creative that is fresh, and yet (most importantly) reaches your target audience and motivates them to respond. Mary is a constant student of brand and analytical marketing. Her gift is her uncanny ability to direct innovative approaches to delivering strong brand and awareness initiatives to meet clients’ strategic goals and objectives.
Mary’s industry awards include: Diamond Addys for newspaper, B2B direct mail, and IABC Golden Quill award for marketing and PR writing. Mary formerly served as VP of Marketing for a large national financial company and has held Creative Director positions for national advertising agencies.
Kendra Rodgers
Kendra has a passion for marketing and enjoys the challenge of creatively and effectively communicating messages to a number of audiences. With more than 20 years of marketing and advertising experience and perspective, she has honed her skills in generating and executing innovative marketing strategies.
Throughout her career, Kendra has worked in a wide range of industries including healthcare, nonprofits, finance, consumer goods, professional services and communications creating and implementing marketing strategies along with tailored approaches to communications.
Timothy Nobles
Timothy has over 15 years of active experience in digital strategy, with a career focused on helping businesses find improvement in conversion by creating efficient and effective user experiences. A creative by nature and nurture, Timothy has always enjoyed synthesizing ideas to solve the complex problems the digital environment poses for users.He got his start in AdWords and SEO working for various automotive OEM’s, where he quickly identified that the user’s experience was the most important thing that could be optimized to influence success. He has refined this skills over the years while working with companies like Phonak Hearing Aids, Zimmer Biomet, Lexus and others.
Paula Milam
Paula Milam has been helping companies measurably grow for over 25 years. Her strategies have launched businesses from unknown start-ups to top national players. She is dedicated to the fusion of the art of the brand with the science of direct response marketing to measurably improve results. Paula has designed, tested and built reliable awareness and lead-driving marketing systems for B2B and B2C industries, including global, industrial, insurance & financial, biotech, healthcare and pharmaceutical and consumer goods companies, among others.
Paula’s passion for leading-edge marketing technology is another powerful asset. Through her leadership, TruStar designs and integrates lead nurturing and sales optimization technologies that track and utilize data to increase qualified leads and conversions.
Her understanding of what motivates audiences led to rapid promotions early in her career, including senior positions at international companies such as the Franklin Mint and Edmund Scientific. She successfully launched and grew two full-service advertising agencies — one in Philadelphia and one in Nashville, TN. Paula’s client experience includes global industrial accounts, such as KYZEN Corporation, as well as renowned national brands such as Amica Auto Insurance, AAA, DirectBuy, GE Capital Mortgage, HearingPlanet, Cigna HealthSpring and specialty B2B niche providers, such as Stanton Chase International, MedSolutions, PSE&G (utility) and many others. With specialties in Industrial and Manufacturing, Global, Healthcare, Insurance & Financial, the TruStar team is up to date on rapidly changing environmental, privacy and related regulations.
Always a visionary marketer and entrepreneur, Paula was dubbed the Internet Queen by her CEO in the ’90s. A recognized industry speaker, Paula is the recipient of many advertising industry awards, including the coveted Ben Franklin Award three years in a row from the Philadelphia DMA, multiple AIM Awards and the distinguished NAMA Best of Show Award in Nashville. As President of Victor Results, she was named Best in Business by the Nashville Business Journal and made the Nashville Top Ten Advertising Agencies every year of its existence and was recognized as a Future Fifty Company by the Tennessean for five years in a row, entering the Hall of Fame.
Today, Paula’s savvy in digital and traditional marketing yields intelligent “TraDigital” solutions for clients. An innovative thinker, TruStar’s leader has found a way to build more effective talent teams unbound by geographic or brick-and-mortar boundaries. TruStar’s “all-star” teams unite the most experienced specialists for each campaign, originating a new model that generates brilliant and more highly profitable results.