Two of the most important factors that determine your website’s organic search ranking are: Your website content Links from other websites to that content. Writing great SEO optimized content is hard. Getting high-quality backlinks to that content is harder....
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In 2021, Google will start using the overall user/page experience as a ranking factor. How easy your page is to navigate on mobile devices, the page content, how quickly the page loads and whether the content jumps around while it loads are all things Google will use...
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August 26, 2020 Did you know that your landing pages can make or break any digital marketing campaign…and even some traditional ones? Email, social, paid digital and OTT/CTV and broadcast or print and direct mail – all are great at reaching prospects. But, if you’re...
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By Nikia Sayre, Director of SEO Strategy.Updated July 22, 2020 Google announced on its blog that its final, full switch to Mobile First requirements will be postponed from September 2020 to March 2021. But even though the deadline is delayed, the urgency should not...
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May 29, 2020 We humans are a stubborn bunch. If something works for us, no matter if it works well, we usually stick with it. Because, “I’m comfortable with it.” Consider how businesses (filled with humans) adopt new technology. There are usually a few of us on the...
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April 28, 2020 Automated drip emails are sent to prospects and customers and triggered on factors like time, engagement or behavior, like downloading an e-book. As we adjust in the COVID-19 era, you should take a close look at those triggered emails. Oftentimes a drip...
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