August 26, 2020 Did you know that your landing pages can make or break any digital marketing campaign…and even some traditional ones? Email, social, paid digital and OTT/CTV and broadcast or print and direct mail – all are great at reaching prospects. But, if you’re...
Read more...
By Nikia Sayre, Director of SEO Strategy.Updated July 22, 2020 Google announced on its blog that its final, full switch to Mobile First requirements will be postponed from September 2020 to March 2021. But even though the deadline is delayed, the urgency should not...
Read more...
May 29, 2020 We humans are a stubborn bunch. If something works for us, no matter if it works well, we usually stick with it. Because, “I’m comfortable with it.” Consider how businesses (filled with humans) adopt new technology. There are usually a few of us on the...
Read more...
April 28, 2020 Automated drip emails are sent to prospects and customers and triggered on factors like time, engagement or behavior, like downloading an e-book. As we adjust in the COVID-19 era, you should take a close look at those triggered emails. Oftentimes a drip...
Read more...
April 24, 2020 While there are many business considerations regarding your advertising during this global pandemic, opportunities definitely exist especially with paid digital marketing. The key is to know the difference between the risk and opportunity, and it’s...
Read more...
April 15, 2020 (Updated June 23, 2020) When the COVID-19 crisis began, search engine results pages showed huge, volatile swings. Now, as hospitals and other health care businesses adapt and adjust their digital marketing budgets, remember this. There is one...
Read more...