By Paula Milam, President and Chief Strategist, TruStar Marketing, LLC As we begin a brand new decade, speculation on marketing trends abound. The cool constant is that we can continually improve ROI by expertly fusing the art and science of marketing. This is true...
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By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLC Every new year, we make resolutions. Lose weight. Get more sleep. Hit the gym more often. If you’re a marketer who wants to upgrade your SEO strategy, you must resolve to optimize your websites for voice...
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As the holiday shopping season winds down, we are thankful for digital marketing. If you’re a retailer, you should be, too. Americans spent $9.4 billion during Cyber Monday this year. That’s a new record, a nearly 16.9% increase from 2018, according to Adobe. The...
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By Kevin Reynolds, Director of Client Strategy, TruStar Marketing, LLC The browser cookie transformed digital marketing by serving relevant ads based on user behavior. But a rising tide of privacy regulations and cookie-blocking technology has made it now harder for...
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By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Properly optimized websites use long-tail keywords, conversational content strategies focused on customer intent and mobile-first indexing. However, another important factor, which carries much...
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By: Ben Hardt, Director of Digital Strategy and Operations and Kevin Reynolds, Director of Client Strategy, TruStar Marketing, LLC Smart marketers regularly revisit strategic plans and evaluate which pay-per-click (PPC) practices to continue, add and drop in the...
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