By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Recently we mentioned using conversational content when optimizing your website for Local Search. One definition of Conversational Content is that it’s user-defined content that combines both...
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By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC As SEO algorithms continue to evolve, optimization experts agree that maximizing websites for Local SEO is still very important to an overall Digital Marketing Strategy. Recently, this could be...
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Recently we discussed the importance for HealthCare Marketers to start optimizing their website for Voice Search. All businesses in any industry should be working on a Voice Search Optimization strategy now, in preparation for 2020. Why? Because sites that are not...
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By Paula Milam, President & Chief Strategist, TruStar Marketing, LLC Alexa is listening to your customers. Are you? If you’re in healthcare marketing, you had better be. Voice Search is faster, smarter and more accurate than ever, and more people are trusting...
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If you are involved in your company’s SEO initiatives, then you have probably heard phrases like Mobile-First and Voice Search. What is it, and how does it work? More importantly, how is it different than old-school SEO? To answer those questions, let’s go back to the...
Read more...BRENTWOOD, TN TruStar Marketing, LLC, Brentwood, TN, leader in the fusion of the art of the brand with the science of analytical marketing, announced the acquisition of Semantic Path, LLC, a digital marketing and experience design services firm. The acquisition...
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