March 31, 2020 We’re all coping with a new normal during the worldwide response to the COVID-19 pandemic. And that means we’re all doing our part to stop the virus from spreading and keeping our families, friends and neighbors safe. We don’t know how long this will...
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March 17, 2020By Kevin Reynolds, Director of Client Services, TruStar Marketing, LLC Content marketing and paid digital marketing are both effective ways of establishing your brand, generating leads or customers and increasing revenue. They both provide solid benefits...
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By Nikia Sayre, Director of SEO Strategy, TruStar Marketing, LLC Persuasive, well-written copy helps you sell products and services, or engage with potential customers. But it doesn’t matter how much money you spend or how persuasive your prose is if no one ever sees...
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By Ben Hardt, Director of Digital Strategy & Operations, TruStar Marketing, LLC Your strategic guide to social media advertising Everybody’s on social media, but social media isn’t for everybody – especially when it comes to your business It seems like every week...
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By Kevin Reynolds, Director of Client Services, TruStar Marketing, LLC Many marketers are embracing account-based marketing (ABM) to complement the traditional, short-term marketing goal of generating leads for long-term revenue growth. But once you cut through the...
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By Paula Milam, President and Chief Strategist, TruStar Marketing, LLC As we begin a brand new decade, speculation on marketing trends abound. The cool constant is that we can continually improve ROI by expertly fusing the art and science of marketing. This is true...
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