By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Properly optimized websites use long-tail keywords, conversational content strategies focused on customer intent and mobile-first indexing. However, another important factor, which carries much...
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By: Ben Hardt, Director of Digital Strategy and Operations and Kevin Reynolds, Director of Client Strategy, TruStar Marketing, LLC Smart marketers regularly revisit strategic plans and evaluate which pay-per-click (PPC) practices to continue, add and drop in the...
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By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLC Curious to know which diseases states are most paranoid about? So were we. After shortly getting sidetracked with Zombie Deer Disease search trends, (yeah, they are rising!) the Flu won out as most commonly...
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By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLCHealth care marketing professionals have seen significant changes to health care SEO over the past year. Recent Google trends have all but forced marketing professionals to use appropriate trending keywords...
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By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Using conversational content is important for optimizing for Local Search. Conversational Content is user-defined content that combines both talking and listening. To say ‘you write as you speak’...
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By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC As SEO algorithms continue to evolve, optimization experts agree that maximizing websites for Local SEO is still very important to an overall Digital Marketing Strategy. Recently, this could be...
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