By Carrie Goodrum

Junk Mail and Bounces and Spam (oh my!) So, just how do you get your email pushed through to your intended recipients?  Believe it or not, there are some easy tips and tricks to help you do just this.  I will give you my top 10 list to get your email through the email filter gods and to your intended recipient.

  1. Avoid sending your email to a large a group. If you have 1000 people you want to email, send the email in several groups. The more people you send to, the likelier the recipients email filters will mark it as Spam.
  2. Send an email from your computer, not a public one. The IP Address you send the message from matters. If the IP Address has a history of sending out bad emails, your email is less likely to pass through to the sender.
  3. Now, let’s combine tips 1 and 2 – start off by sending your email to a small group of people you know are actively engaged in the emails you send.   As this trusted group of users receives and open the emails, your IP Address gains trust and the more likely subsequent batches will arrive in the intended inbox.
  4. Watch your words! Check for misspelled words and words that are usually associated with Spam – like Rolex, pharmaceuticals, debt, cash, free, expletives, etc. Also be careful of phrases like “no strings attached” or “no cost to you”. Be careful of too many demonstrative characters (such as ! or ??) and emojis, especially in your subject line.
  5. The main content of your email should be clean. It may go without saying, but don’t include any gratuitous or explicit content in your email.
  6. Watch your text to picture ratio. Too many pictures = Spam to most filters.
  7. Keep your lists clean.  Get the urge to purge bad email addresses every few weeks. Your emails are really only as good as your email list. The more emails you send to bad email addresses, the more likely your emails will be viewed as Spam or will be bounced back. This is very important and easy to overlook.
  8. Make it easy for people to opt-out of your emails.
  9. Don’t send emails all the time. Once a week to once a month is a good boundary. Too many emails can be a red flag to filters.
  10. Your “From/Display” name in your email should be an actual person, not a company.

Just remember to learn from what you’ve done in the past.  Keep cleaning and creating engaging content that works for you and gets through to your senders.  If an email has a low deliverability rate, find out why, and try to improve next time.