Switching to Google Analytics 4, One Step at a Time
Google recently updated its popular Analytics service to Google Analytics 4. There’s a lot to like about the new version, particularly the way it unifies diverse data along the user journey. But before you dive into all that amazing new possibility, stick your toe in...
7 Digital Marketing Resolutions for 2021
It’s a good time to look back and reflect as you also look forward as to what to keep doing and what to stop doing in 2021. Here are the upcoming trends to consider in your New Year’s Digital Marketing Resolutions. 1. Prepare for mobile-first indexing Mobile-first...
How Remarketing Automation is Made for Digital Holiday Shopping
People are browsing and shopping online, while malls are seeing more and more brand store closures. This will be the case through the 2020 holiday season. With more people shopping from home during the ongoing pandemic, the user digital user experience is critical to...
The Scary Truth About Unnatural Backlinks (and How to Fix Them)
Two of the most important factors that determine your website's organic search ranking are: Your website content Links from other websites to that content. Writing great SEO optimized content is hard. Getting high-quality backlinks to that content is harder. When...
Hurry Up! How Slow Page Speed is Hurting Your SEO
In 2021, Google will start using the overall user/page experience as a ranking factor. How easy your page is to navigate on mobile devices, the page content, how quickly the page loads and whether the content jumps around while it loads are all things Google will use...
Your Landing Page is Your Online Salesperson
August 26, 2020 Did you know that your landing pages can make or break any digital marketing campaign…and even some traditional ones? Email, social, paid digital and OTT/CTV and broadcast or print and direct mail – all are great at reaching prospects. But, if you’re...
Google Delays Final Mobile-First Deadline, But You Shouldn’t
By Nikia Sayre, Director of SEO Strategy.Updated July 22, 2020 Google announced on its blog that its final, full switch to Mobile First requirements will be postponed from September 2020 to March 2021. But even though the deadline is delayed, the urgency should not...
Boom Bam Zoom! Moving Through Tech Adoption at Lightning Speed.
May 29, 2020 We humans are a stubborn bunch. If something works for us, no matter if it works well, we usually stick with it. Because, “I’m comfortable with it.” Consider how businesses (filled with humans) adopt new technology. There are usually a few of us on the...
Audit Drip Emails to Say the Right Things During the Pandemic
April 28, 2020 Automated drip emails are sent to prospects and customers and triggered on factors like time, engagement or behavior, like downloading an e-book. As we adjust in the COVID-19 era, you should take a close look at those triggered emails. Oftentimes a drip...