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7 Marketing Trends to Watch in 2020

7 Marketing Trends to Watch in 2020

By Paula Milam, President and Chief Strategist, TruStar Marketing, LLC As we begin a brand new decade, speculation on marketing trends abound. The cool constant is that we can continually improve ROI by expertly fusing the art and science of marketing. This is true...

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Alexa, What’s the Big Deal with Voice Search?

Alexa, What’s the Big Deal with Voice Search?

By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLC Every new year, we make resolutions. Lose weight. Get more sleep. Hit the gym more often. If you’re a marketer who wants to upgrade your SEO strategy, you must resolve to optimize your websites for voice...

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How to Increase Site Speed for your Website

How to Increase Site Speed for your Website

By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Properly optimized websites use long-tail keywords, conversational content strategies focused on customer intent and mobile-first indexing. However, another important factor, which carries much...

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Top Symptoms Searched in US

Top Symptoms Searched in US

By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLC Curious to know which diseases states are most paranoid about? So were we. After shortly getting sidetracked with Zombie Deer Disease search trends, (yeah, they are rising!) the Flu won out as most commonly...

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Health Care SEO: Why Search Intent Matters

Health Care SEO: Why Search Intent Matters

By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLCHealth care marketing professionals have seen significant changes to health care SEO over the past year. Recent Google trends have all but forced marketing professionals to use appropriate trending keywords...

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4 Quick Tips to Creating SEO-worthy Conversational Content

4 Quick Tips to Creating SEO-worthy Conversational Content

By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Using conversational content is important for optimizing for Local Search. Conversational Content is user-defined content that combines both talking and listening. To say ‘you write as you speak’...

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