Your Landing Page is Your Online Salesperson
August 26, 2020 Did you know that your landing pages can make or break any digital marketing campaign…and even some traditional ones? Email, social, paid digital and OTT/CTV and broadcast or print and direct mail – all are great at reaching prospects. But, if you’re...
Google Delays Final Mobile-First Deadline, But You Shouldn’t
By Nikia Sayre, Director of SEO Strategy.Updated July 22, 2020 Google announced on its blog that its final, full switch to Mobile First requirements will be postponed from September 2020 to March 2021. But even though the deadline is delayed, the urgency should not...
Boom Bam Zoom! Moving Through Tech Adoption at Lightning Speed.
May 29, 2020 We humans are a stubborn bunch. If something works for us, no matter if it works well, we usually stick with it. Because, “I’m comfortable with it.” Consider how businesses (filled with humans) adopt new technology. There are usually a few of us on the...
Audit Drip Emails to Say the Right Things During the Pandemic
April 28, 2020 Automated drip emails are sent to prospects and customers and triggered on factors like time, engagement or behavior, like downloading an e-book. As we adjust in the COVID-19 era, you should take a close look at those triggered emails. Oftentimes a drip...
The Coronavirus Impact on Paid Digital Marketing
April 24, 2020 While there are many business considerations regarding your advertising during this global pandemic, opportunities definitely exist especially with paid digital marketing. The key is to know the difference between the risk and opportunity, and it’s...
How Hospitals Can Maintain Organic Search Rankings During an Epidemic
April 15, 2020 (Updated June 23, 2020) When the COVID-19 crisis began, search engine results pages showed huge, volatile swings. Now, as hospitals and other health care businesses adapt and adjust their digital marketing budgets, remember this. There is one...
Withstanding COVID-19’s Economic Impact with Marketing and SEO
March 31, 2020 We’re all coping with a new normal during the worldwide response to the COVID-19 pandemic. And that means we’re all doing our part to stop the virus from spreading and keeping our families, friends and neighbors safe. We don’t know how long this will...
Content Marketing vs. Paid Digital Marketing: Which is better?
March 17, 2020By Kevin Reynolds, Director of Client Services, TruStar Marketing, LLC Content marketing and paid digital marketing are both effective ways of establishing your brand, generating leads or customers and increasing revenue. They both provide solid benefits...
SEO copy, good writing go hand-in-hand
By Nikia Sayre, Director of SEO Strategy, TruStar Marketing, LLC Persuasive, well-written copy helps you sell products and services, or engage with potential customers. But it doesn’t matter how much money you spend or how persuasive your prose is if no one ever sees...