By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLC Curious to know which diseases states are most paranoid about? So were we. After shortly getting sidetracked with Zombie Deer Disease search trends, (yeah, they are rising!) the Flu won out as most commonly...

By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLCHealth care marketing professionals have seen significant changes to health care SEO over the past year. Recent Google trends have all but forced marketing professionals to use appropriate trending keywords...

By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Using conversational content is important for optimizing for Local Search. Conversational Content is user-defined content that combines both talking and listening. To say ‘you write as you speak’...

By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC As SEO algorithms continue to evolve, optimization experts agree that maximizing websites for Local SEO is still very important to an overall Digital Marketing Strategy. Recently, this could be...

All businesses in any industry should be working on a Voice Search Optimization strategy now, in preparation for 2020. Why? Because sites that are not Voice Search optimized may miss out on customer traffic as ‘position zero’ becomes harder to attain. If you haven’t...

By Paula Milam, President & Chief Strategist, TruStar Marketing, LLC Alexa is listening to your customers. Are you? If you’re in health care marketing, you had better be. Voice Search is faster, smarter and more accurate than ever, and more people are trusting...