7 Marketing Trends to Watch in 2020
By Paula Milam, President and Chief Strategist, TruStar Marketing, LLC As we begin a brand new decade, speculation on marketing trends abound. The cool constant is that we can continually improve ROI by expertly fusing the art and science of marketing. This is true...
Alexa, What’s the Big Deal with Voice Search?
By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLC Every new year, we make resolutions. Lose weight. Get more sleep. Hit the gym more often. If you’re a marketer who wants to upgrade your SEO strategy, you must resolve to optimize your websites for voice...
‘Tis (Always) the Season for Digital Marketing
As the holiday shopping season winds down, we are thankful for digital marketing. If you’re a retailer, you should be, too. Americans spent $9.4 billion during Cyber Monday this year. That’s a new record, a nearly 16.9% increase from 2018, according to Adobe. The...
IP Targeting: the Next Generation of Internet Advertising
By Kevin Reynolds, Director of Client Strategy, TruStar Marketing, LLC The browser cookie transformed digital marketing by serving relevant ads based on user behavior. But a rising tide of privacy regulations and cookie-blocking technology has made it now harder for...
How to Increase Site Speed for your Website
By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Properly optimized websites use long-tail keywords, conversational content strategies focused on customer intent and mobile-first indexing. However, another important factor, which carries much...
Google Paid Search: Which PPC Keyword Practices to Focus on in 2020 and Why
By: Ben Hardt, Director of Digital Strategy and Operations and Kevin Reynolds, Director of Client Strategy, TruStar Marketing, LLC Smart marketers regularly revisit strategic plans and evaluate which pay-per-click (PPC) practices to continue, add and drop in the...
Top Symptoms Searched in US
By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLC Curious to know which diseases states are most paranoid about? So were we. After shortly getting sidetracked with Zombie Deer Disease search trends, (yeah, they are rising!) the Flu won out as most commonly...
Health Care SEO: Why Search Intent Matters
By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLCHealth care marketing professionals have seen significant changes to health care SEO over the past year. Recent Google trends have all but forced marketing professionals to use appropriate trending keywords...
4 Quick Tips to Creating SEO-worthy Conversational Content
By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Using conversational content is important for optimizing for Local Search. Conversational Content is user-defined content that combines both talking and listening. To say ‘you write as you speak’...