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Your Landing Page is Your Online Salesperson

Your Landing Page is Your Online Salesperson

August 26, 2020 Did you know that your landing pages can make or break any digital marketing campaign…and even some traditional ones? Email, social, paid digital and OTT/CTV and broadcast or print and direct mail – all are great at reaching prospects. But, if you’re...

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The Coronavirus Impact on Paid Digital Marketing

The Coronavirus Impact on Paid Digital Marketing

April 24, 2020 While there are many business considerations regarding your advertising during this global pandemic, opportunities definitely exist especially with paid digital marketing. The key is to know the difference between the risk and opportunity, and it’s...

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SEO copy, good writing go hand-in-hand

SEO copy, good writing go hand-in-hand

By Nikia Sayre, Director of SEO Strategy, TruStar Marketing, LLC Persuasive, well-written copy helps you sell products and services, or engage with potential customers. But it doesn’t matter how much money you spend or how persuasive your prose is if no one ever sees...

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