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The Coronavirus Impact on Paid Digital Marketing

The Coronavirus Impact on Paid Digital Marketing

April 24, 2020 While there are many business considerations regarding your advertising during this global pandemic, opportunities definitely exist especially with paid digital marketing. The key is to know the difference between the risk and opportunity, and it’s...

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How to Maintain Organic Search Rankings during an Epidemic

How to Maintain Organic Search Rankings during an Epidemic

April 15, 2020 (Updated June 23, 2020) When the COVID-19 crisis began, search engine results pages showed huge, volatile swings. Now, as brands adapt to a "new normal" and adjust their digital marketing budgets, remember there is one acquisition channel that stays on...

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SEO copy, good writing go hand-in-hand

SEO copy, good writing go hand-in-hand

By Nikia Sayre, Director of SEO Strategy, TruStar Marketing, LLC Persuasive, well-written copy helps you sell products and services, or engage with potential customers. But it doesn’t matter how much money you spend or how persuasive your prose is if no one ever sees...

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Your Strategic Guide to Social Media Advertising

Your Strategic Guide to Social Media Advertising

By Ben Hardt, Director of Digital Strategy & Operations, TruStar Marketing, LLC Your strategic guide to social media advertising Everybody’s on social media, but social media isn’t for everybody – especially when it comes to your business It seems like every week...

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