Withstanding COVID-19’s Economic Impact with Marketing and SEO
March 31, 2020 We’re all coping with a new normal during the worldwide response to the COVID-19 pandemic. And that means we’re all doing our part to stop the virus from spreading and keeping our families, friends and neighbors safe. We don’t know how long this will...
Content Marketing vs. Paid Digital Marketing: Which is better?
March 17, 2020By Kevin Reynolds, Director of Client Services, TruStar Marketing, LLC Content marketing and paid digital marketing are both effective ways of establishing your brand, generating leads or customers and increasing revenue. They both provide solid benefits...
SEO copy, good writing go hand-in-hand
By Nikia Sayre, Director of SEO Strategy, TruStar Marketing, LLC Persuasive, well-written copy helps you sell products and services, or engage with potential customers. But it doesn’t matter how much money you spend or how persuasive your prose is if no one ever sees...
Your Strategic Guide to Social Media Advertising
By Ben Hardt, Director of Digital Strategy & Operations, TruStar Marketing, LLC Your strategic guide to social media advertising Everybody’s on social media, but social media isn’t for everybody – especially when it comes to your business It seems like every week...
Account-Based Marketing: A 6-Step Guide
By Kevin Reynolds, Director of Client Services, TruStar Marketing, LLC Many marketers are embracing account-based marketing (ABM) to complement the traditional, short-term marketing goal of generating leads for long-term revenue growth. But once you cut through the...
6 Marketing Trends to Watch in 2020
By Paula Milam, President and Chief Strategist, TruStar Marketing, LLC As we begin a brand new decade, speculation on marketing trends abound. The cool constant is that we can continually improve ROI by expertly fusing the art and science of marketing. This is true...
Alexa, What’s the Big Deal with Voice Search?
By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLC Every new year, we make resolutions. Lose weight. Get more sleep. Hit the gym more often. If you’re a marketer who wants to upgrade your SEO strategy, you must resolve to optimize your websites for voice...
‘Tis (Always) the Season for Digital Marketing
As the holiday shopping season winds down, we are thankful for digital marketing. If you’re a retailer, you should be, too. Americans spent $9.4 billion during Cyber Monday this year. That’s a new record, a nearly 16.9% increase from 2018, according to Adobe. The...
IP Targeting: the Next Generation of Internet Advertising
By Kevin Reynolds, Director of Client Strategy, TruStar Marketing, LLC The browser cookie transformed digital marketing by serving relevant ads based on user behavior. But a rising tide of privacy regulations and cookie-blocking technology has made it now harder for...