4 Quick Tips to Creating SEO-worthy Conversational Content
By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Recently we mentioned using conversational content when optimizing your website for Local Search. One definition of Conversational Content is that it’s user-defined content that combines both...
Why your Local SEO Strategy Needs More than a Google My Business Listing
By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC As SEO algorithms continue to evolve, optimization experts agree that maximizing websites for Local SEO is still very important to an overall Digital Marketing Strategy. Recently, this could be...
How using Long-Tail Keywords helps Optimize your Site for Voice Search
Recently we discussed the importance for HealthCare Marketers to start optimizing their website for Voice Search. All businesses in any industry should be working on a Voice Search Optimization strategy now, in preparation for 2020. Why? Because sites that are not...
Voice Search brings big changes to Healthcare Marketing
By Paula Milam, President & Chief Strategist, TruStar Marketing, LLC Alexa is listening to your customers. Are you? If you’re in healthcare marketing, you had better be. Voice Search is faster, smarter and more accurate than ever, and more people are trusting...
TruStar Marketing welcomes Digital Optimization Specialist Edwin Acevedo
Brentwood, TN (June 7, 2019) – TruStar Marketing has added Digital Optimization Specialist Edwin Acevedo to bolster its growing Mobile First/Voice SEO and content strategy services. "Edwin brings a diverse and unique set of skills," said Paula Milam, President and...
Account Manager Shirin Safavy joins TruStar Marketing Team
Brentwood, TN (May 24, 2019) – TruStar Marketing is pleased to announce that Shirin Safavy has been added to the team as Account Manager. This is an added role, due to the success of the company’s approach to marketing that fuses the art of the brand with the science...
And that’s the way the Cookies Crumble …
Google announced that starting on Tuesday, May 14th, the developer’s version of Chrome will receive a privacy update that will allow users to manage and block the cookies tracking them online, via a privacy dashboard. Cookies are the bite-size pieces of data that are passed from a web server to a web browser when you visit a website. These cookies get “collected” when you fill out a form, create a user preference on a web app, or even just visit a site.
TruStar Marketing welcomes Kevin Reynolds and Heather Steel to Digital Marketing Team
Brentwood, TN (May 6, 2019) – Due to the success and significant growth in TruStar Marketing’s digital services, including Mobile First/Voice SEO and paid digital media, TruStar Marketing, LLC is expanding. Paula Milam, Founder and Chief Strategist, has welcomed Kevin...
The Mobile First Voice Search Solution
If you are involved in your company’s SEO initiatives, then you have probably heard phrases like Mobile-First and Voice Search. What is it, and how does it work? More importantly, how is it different than old-school SEO? To answer those questions, let’s go back to the...