News

Top Symptoms Searched in US

Top Symptoms Searched in US

By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLC Curious to know which diseases states are most paranoid about? So were we. After shortly getting sidetracked with Zombie Deer Disease search trends, (yeah, they are rising!) the Flu won out as most commonly...

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Health Care SEO: Why Search Intent Matters

Health Care SEO: Why Search Intent Matters

By Nikia Sayre, SEO Strategy Director, TruStar Marketing, LLCHealth care marketing professionals have seen significant changes to health care SEO over the past year. Recent Google trends have all but forced marketing professionals to use appropriate trending keywords...

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4 Quick Tips to Creating SEO-worthy Conversational Content

4 Quick Tips to Creating SEO-worthy Conversational Content

By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Using conversational content is important for optimizing for Local Search. Conversational Content is user-defined content that combines both talking and listening. To say ‘you write as you speak’...

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Voice Search Brings Big Changes to Health Care Marketing

Voice Search Brings Big Changes to Health Care Marketing

By Paula Milam, President & Chief Strategist, TruStar Marketing, LLC Alexa is listening to your customers. Are you? If you’re in health care marketing, you had better be. Voice Search is faster, smarter and more accurate than ever, and more people are trusting...

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Account Manager Shirin Safavy joins TruStar Marketing Team

Account Manager Shirin Safavy joins TruStar Marketing Team

Brentwood, TN (May 24, 2019) – TruStar Marketing is pleased to announce that Shirin Safavy has been added to the team as Account Manager.  This is an added role, due to the success of the company’s approach to marketing that fuses the art of the brand with the science...

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And that’s the way the Cookies Crumble …

And that’s the way the Cookies Crumble …

Google announced that starting on Tuesday, May 14th, the developer’s version of Chrome will receive a privacy update that will allow users to manage and block the cookies tracking them online, via a privacy dashboard. Cookies are the bite-size pieces of data that are passed from a web server to a web browser when you visit a website. These cookies get “collected” when you fill out a form, create a user preference on a web app, or even just visit a site.

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