News

Marketing By the Numbers: Track

There’s a lot of talk and action about marketing analytics. Digital marketing has significantly increased the amount of data we can track and utilize to “market back” to highly targeted audiences. Sophisticated e-commerce companies, such as Amazon, tap into prospect...

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B2B Now – Marketing As Publishing

In the new marketing era, anyone can be a “published” author, online or via self publishing. The Content Marketing Institute defines it as “content marketing: a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a...

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Health Insurance Marketing Moves Direct

ACA Pushes Health Insurers to Proven Response Techniques The Patient Protection & Affordable Care Act (ACA), aka Obamacare, is changing the perspective of marketing at health insurance companies across the country. Traditionally, health insurers focused on...

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In TraDigital Marketing, Content Drives Success

We’ve all heard about the power of online and mobile marketing, but many executives have yet to figure out what actually works to increase sales.  In my experience, the most successful campaigns fuse the science of response marketing with the art of the brand. It’s...

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