As the holiday shopping season winds down, we are thankful for digital marketing. If you’re a retailer, you should be, too.
Americans spent $9.4 billion during Cyber Monday this year. That’s a new record, a nearly 16.9% increase from 2018, according to Adobe. The biggest driver for sales? Paid search. That channel was credited with highest percentage of revenue, a 24.4% share of sales, up 5.2% from last year.
It’s no secret to marketers that great storytelling can make or break your brand. The beauty of paid search is that you can control the message when your ad appears on a search engine results page. Combined with a smart search engine optimization strategy, your brand message cuts through the clutter, highlighting your unique value whether you’re a big-box store or a local shop.
We at TruStar Marketing use these and other digital marketing tools to help our wonderful clients promote and grow their businesses. We are humbled and grateful for their trust, and we look forward to another great year.
Does your business want to succeed in digital marketing? Let us know how we can help.
TruStar Marketing fuses the art of the brand with the science of analytical marketing to increase ROI. We specialize in Account Based Marketing, Voice Search and Mobile First Website Strategies design and development for health care, financial & insurance and global manufacturing industries.
(c) 2019 TruStar Marketing, LLC