Our brand development and user experience processes begin with in-depth qualitative research into your customers and prospects, and related audiences utilizing one-on-one or threesome (triad) conversations.
Our new product development and validation process starts here as well. These qualitative interviews are expertly facilitated dialogues that discover what your audiences really want, what they need and how they make decisions around those wants and needs.
The conversations are “blind” and feedback is real, open and not skewed. Objectivity is critical. Detailed findings are presented with recommendations and opportunities that never fail to serve up new and important information.